Leaked memo may have revealed Apple’s top two AI priorities in 2025

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  • Apple has some catching up to do in AI
  • Siri upgrades are reportedly a priority
  • Apple also wants improved AI models

We’ve seen Apple Intelligence launched with a whole lot of hype over the last 12 months, and it seems there’s a lot more to come in this area – with a newly leaked memo revealing Apple’s top two AI priorities for the rest of 2025.

The memo was reported in an article by Bloomberg (via 9to5Mac), which states that highly rated Apple executive Kim Vorrath has been moved to the AI division with the task of “whipping artificial intelligence and Siri into shape”.

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