Mad Million Day: LIC creates history, sells 6 lakh policies in one day

The Life Insurance Corporation of India (LIC) achieved a remarkable milestone by selling six lakh policies in just one day, generating premiums totaling Rs 1.04K crores on January 20, 2025. This achievement coincided with the 69th anniversary of LIC’s founding on January 20, 1956, adding to the significance of the occasion.
The Life Insurance Corporation of India (LIC) achieved a remarkable milestone by selling six lakh policies in just one day, generating premiums totaling Rs 1.04K crores on January 20, 2025. This achievement coincided with the 69th anniversary of LIC’s founding on January 20, 1956, adding to the significance of the occasion.
This extraordinary accomplishment was made possible through the concerted efforts of LIC’s extensive network of 4,50,000 agents, who united to reach this impressive target. The Mad Million Day not only celebrated LIC’s rich history but also highlighted the strong trust it has earned from the citizens of India.
LIC has launched Mad Million Day as a tribute to its foundation day, with the aim of strengthening its legacy and engaging with millions of policyholders. This annual event highlights LIC’s essential role in ensuring the financial security of Indian citizens.
Since its establishment in 1956, LIC has served as a fundamental pillar of financial security in India. The organization not only commemorates its past successes but also aims to set new standards for the future. Through the Mad Million Day initiative, LIC reaffirms its dedication to safeguarding lives and realizing dreams for generations to come.